Canada’s Most Respected Program was established in 2019 to assess and recognize the country’s Most Respected Corporations in each sector as chosen by the Canadian public using survey research. Our efforts are managed by the Executive Director, supported by the Partners and team below.

DART I & C is a partnership founded by veteran Canadian pollster John Wright and Senior communications advisor Victoria Ollers in 2017. The DART I & C group of consultants provide the C-Suite with strategic communications advice and counsel, communications program implementation, media and presentation training, and other key services to advance and protect crucial interests, brands, assets, and reputations. DART I & C are most often used as a supplement to in-house communications teams and pre-existing agencies—either to fill in the gaps or bring its full resources and network to bear to create and execute a communications plan. DART I & C owns the Canada’s Most Respected Program. John Wright is now with Maru/Blue and, as Founding Partner, maintains a key leadership role for the Canada’s Most Respected Program. (

Maru Public Opinion is one of Canada’s largest providers of reliable survey research and public opinion data for private, public, and not-for-profit sector clients. It is part of the Maru Group that operates from ten centres on four continents. John Wright is the Executive Vice President of the Maru Public Opinion Research channel that conducts the survey work for the Canada’s Most Respected Program. Maru Public Opinion powers the Canada’s Most Respected survey design and data collection work using its vast curated Online panel. The results from the panel are weighted to make them representative of the entire adult population of Canada. The Maru Public Opinion team works seamlessly with DART I & C to provide the highest level of integrity and quality control in the collection and production of the results. Maru/Blue is a founding member of the Canadian Research Insights Council (CRIC) and is a member of the European Society for Opinion and Market Research (ESOMAR.) ( Data analysis for the findings is provided independently by Terry Barna.

Gowling WLG is the legal counsel to the Canada’s Most Respected Program. Led by Partner’s Stuart Ash and Patrick Shea, Gowling WLG has worked in numerous capacities to provide advice and counsel for the required legal elements of the program—ranging from registration to advertising to intellectual property to licensee agreements and to contract oversight. Their involvement speaks to the due diligence of the program and the assurance to corporate counsel of the integrity of the Award. Gowling WLG will provide ongoing assistance where required. As a global, sector-focused law firm, Gowling WLG helps navigate the complexities of establishing and conducting business in Canada with expertise that covers a wide range of services and sectors. The Canadian team is made up of more than 700 legal professionals in seven cities across the country. (

The CMR Team

Executive Director – Jeff Munn

Jeff has been involved at the ground floor in the creation of the Most Respected Awards Program and now oversees the week-to-week management of the operation.  An expert emissary, leader and business-builder, 30 years of experience will ensure the growth of the program, promotion of the attribute of RESPECT and the overall win-win success of the program.

Creative Director – Richard Ponsonby

A marketing and advertising professional with three decades of successful agency and independent work as his pedigree, Richard is responsible for all of the design and supply elements for the Most Respected Program Awardees. From the design of the award itself to the collateral materials available, Richard has provided his experience and expertise to bring it altogether.

Millwood Outfitters

Millwood Outfitters are the exclusive suppliers for all products and materials associated with Canada’s Most Respected Program. Millwood Outfitters provide corporate apparel programs that ensure that the quality of your Most Respected Program branding sends a subtle but important message to all who see it: depth and quality.

We want to also recognize the initial design work of Joshua Speers, President of Speers Creative ( His expertise and ingenuity laid the groundwork for our logo and treatments. Geoff Seigel, President of INTENT Media Inc ( was a ground floor visionary as to how we might do this and where it might go, and Jamie De Rose also from INTENT was instrumental as the project manager who kept the design work headed in the right direction and on time. We not only recommend all of them highly but also intend use them if need be to assist with any external advertising, media placement, and marketing communications if required.