Industry Leader Interview with Milos Vranesevic
Last fall, Sun Life Financial was ranked Canada’s Most Respected Life Insurance Company by over 4200 Canadians coast-to-coast, topping a list of 26 national insurance providers. In an age and time where good character is needed and sought, we asked [...]
Industry Leader Interview with Stephen Beatty
Earlier this year, we announced Toyota was ranked Canada’s Most Respected Auto Manufacturer over 13 national peers. This recognition was particularly important because it arrived during incredibly challenging (global pandemic) times for auto manufacturing leadership teams, their dealer networks, suppliers [...]
Embracing Respect at Airbus
Respect is a fundamental value for all employees at Airbus—etched into the very culture of their organization drive both from the top down and bottom up. “Respect guides all of our daily interactions – with each other, with our customers [...]
Respect in a crisis – A win or lose game with little in between
In a crisis situation everything moves fast, exponentially fast. The challenge is to get your message out early, factually and believably to your employees, shareholders and stakeholders – in part, to shut down and better manage the rumour mill fed [...]
Using/leveraging ‘Respect’ in 2021+
Last month, John Wright posted a blog on “Battered TRUST” that highlighted and crystalized a few things for me: Corporate value is tied tightly to corporate reputation. A negative impact/event on the latter, affects the former. For example: I.e.: Ubers [...]
Battered “Trust” Gives Way to New Reputation Measurement: RESPECT
For over 30 years the core of corporate reputation measurement has been the attribute of “Trust”. This concept first arrived in Canada in 1988 with a book I co-edited with a group of public affairs luminaries. Entitled “The Public Affairs [...]
