Using/leveraging ‘Respect’ in 2021+
Last month, John Wright posted a blog on “Battered TRUST” that highlighted and crystalized a few things for me: Corporate value is tied tightly to corporate reputation. A negative impact/event on the latter, affects the former. For example: I.e.: Ubers [...]
Battered “Trust” Gives Way to New Reputation Measurement: RESPECT
For over 30 years the core of corporate reputation measurement has been the attribute of “Trust”. This concept first arrived in Canada in 1988 with a book I co-edited with a group of public affairs luminaries. Entitled “The Public Affairs [...]
Canada’s Most Respected Award Program Launched
DART Insight and Communications has announced the launch of its "DART I & C Canada's Most Respected Corporation Program" which will present awards to those corporations in various sectors that the Canadian public most respects. Beginning in November 2020, one [...]
