Last month, John Wright posted a blog on “Battered TRUST”  that highlighted and crystalized a few things for me: Corporate value is tied tightly to corporate reputation. A negative impact/event on the latter, affects the former.   For example: I.e.: Ubers treatment of a female engineer (2018) -> loss of respect of company leaders (internally and [...]

For over 30 years the core of corporate reputation measurement has been the attribute of “Trust”. This concept first arrived in Canada in 1988 with a book I co-edited with a group of public affairs luminaries. Entitled “The Public Affairs Handbook: Maximizing markets, Protecting Bottom Lines”, it held that “Trust” was THE most important attribute [...]