Using/leveraging ‘Respect’ in 2021+

Last month, John Wright posted a blog on “Battered TRUST”  that highlighted and crystalized a few things for me: Corporate value is tied tightly to corporate reputation. A negative impact/event on the latter, affects the former.   For example: I.e.: Ubers treatment of a female engineer (2018) -> loss of respect of company leaders (internally and [...]

By |2021-03-05T22:20:50+00:00March 5th, 2021|Thought Leadership|0 Comments

Battered “Trust” Gives Way to New Reputation Measurement: RESPECT

For over 30 years the core of corporate reputation measurement has been the attribute of “Trust”. This concept first arrived in Canada in 1988 with a book I co-edited with a group of public affairs luminaries. Entitled “The Public Affairs Handbook: Maximizing markets, Protecting Bottom Lines”, it held that “Trust” was THE most important attribute [...]

By |2021-03-08T15:31:41+00:00February 20th, 2021|Thought Leadership|0 Comments
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