Earlier this year, TELUS was ranked Canada’s Most Respected Mobile Service Provider by over 3,700 Canadians coast-to-coast, topping a list of 22 national entities. In an especially competitive and difficult industry to be successful in, we asked Jill Schnarr, TELUS’ Chief Communications Officer what ‘respect’ means to her, how it applies in a corporate [...]

Last fall, Sun Life Financial was ranked Canada’s Most Respected Life Insurance Company by over 4200 Canadians coast-to-coast, topping a list of 26 national insurance providers. In an age and time where good character is needed and sought, we asked Milos Vranesevic, Sun Life’s Senior Vice President & Chief Marketing Officer his views on what [...]

Earlier this year, we announced Toyota was ranked Canada’s Most Respected Auto Manufacturer over 13 national peers.  This recognition was particularly important because it arrived during incredibly challenging (global pandemic) times for auto manufacturing leadership teams, their dealer networks, suppliers and customers. “Respect is earned, not just by manufacturing strong products, but through a combination [...]

Respect is a fundamental value for all employees at Airbus—etched into the very culture of their organization drive both from the top down and bottom up.  “Respect guides all of our daily interactions – with each other, with our customers and even with our products”.  Aircraft Assembler and Values Ambassador Geoffrey Purcell echoes this view: [...]

In a crisis situation everything moves fast, exponentially fast. The challenge is to get your message out early, factually and believably to your employees, shareholders and stakeholders – in part, to shut down and better manage the rumour mill fed by social media. How does respect fare in this hothouse environment? It can be lost [...]

Last month, John Wright posted a blog on “Battered TRUST”  that highlighted and crystalized a few things for me: Corporate value is tied tightly to corporate reputation. A negative impact/event on the latter, affects the former.   For example: I.e.: Ubers treatment of a female engineer (2018) -> loss of respect of company leaders (internally and [...]

For over 30 years the core of corporate reputation measurement has been the attribute of “Trust”. This concept first arrived in Canada in 1988 with a book I co-edited with a group of public affairs luminaries. Entitled “The Public Affairs Handbook: Maximizing markets, Protecting Bottom Lines”, it held that “Trust” was THE most important attribute [...]