Last month, John Wright posted a blog on “Battered TRUST” that highlighted and crystalized a few things for me: Corporate value is tied tightly to corporate reputation. A negative impact/event on the latter, affects the former. For example: I.e.: Ubers treatment of a female engineer (2018) -> loss of respect of company leaders (internally and [...]
Earlier this year, TELUS was ranked Canada’s Most Respected Mobile Service Provider by over 3,700 Canadians coast-to-coast, topping a list of 22 national entities. In an especially competitive and difficult industry to be successful in, we asked Jill Schnarr, TELUS’ Chief Communications Officer what ‘respect’ means to her, how it applies in a corporate [...]
A ground-breaking research paper by Professor Laurence Ashworth of the Smith School of Business, Queen’s University, and Professor Maureen A. Bourassa of the Edwards School of Business, University of Saskatchewan addresses the question: Do consumer inferences of respect (disrespect) contribute to satisfaction (dissatisfaction)? As the researchers note, customer satisfaction is critically important to organizations [...]
Last fall, Sun Life Financial was ranked Canada’s Most Respected Life Insurance Company by over 4200 Canadians coast-to-coast, topping a list of 26 national insurance providers. In an age and time where good character is needed and sought, we asked Milos Vranesevic, Sun Life’s Senior Vice President & Chief Marketing Officer his views on what [...]
Aretha Franklin had the right idea a half century ago. She spelled the word in song, and amplified its meaning through the acronym TCB. Generations of her fans wondered what that meant. Well, TCB meant a lot to Aretha Franklin in song and in life. And it should mean as much to us as it [...]
For over 30 years the core of corporate reputation measurement has been the attribute of “Trust”. This concept first arrived in Canada in 1988 with a book I co-edited with a group of public affairs luminaries. Entitled “The Public Affairs Handbook: Maximizing markets, Protecting Bottom Lines”, it held that “Trust” was THE most important attribute [...]
