Aretha Franklin had the right idea a half century ago. She spelled the word in song, and amplified its meaning through the acronym TCB.

Generations of her fans wondered what that meant. Well, TCB meant a lot to Aretha Franklin in song and in life.

And it should mean as much to us as it ever did to her. For this enduring reason. the Great Lady said and sang that R-E-S-P-E-C-T was needed to ‘Take Care of Business.’

For us, today, R-E-S-P-E-C-T as Aretha Franklin pronounced it was – then and now – an essential principle of taking care of business.

A lesson we must re-learn. And never un-learn again.

I do my modest best to let people who receive my emails know that I respect their time and am not taking them for granted. That even though I am working, maybe they aren’t.

R-E-S-P-E-C-T and Taking Care of Business: Aretha sang the words for the ages and gave us the message we must deliver to our customers, our employees, and ourselves.