Canadians have chosen Blue Cross Life, Canada Life, and Sun Life as Canada’s Most Respected Life Insurance Company, based on the highest RESPECT SCORE tabulated in a national survey conducted among 2,981, randomly selected Canadian adults who are members of the Maru/Blue Online panel during April 13-24, 2023. The results were then calculated based on the ranking methodology noted previously. The detailed tables for this study are posted here.
This list is comprised of the retail based Canadian Life Insurance Companies regulated by the Office of the Superintendent of Financial Institutions (OSFI 2020) Canada . (Those featured as “Reinsurance” were excluded.)