2024 Awardee

Canada’s Most Respected Life Insurance Company

2024 Results

Canadians have chosen Blue Cross Life, ManuLife, and Sun Life  as Canada’s Most Respected Life Insurance Company, based on the highest RESPECT SCORE tabulated in a national survey conducted among 3,647, randomly selected Canadian adults who are members of the Maru/Blue Online panel during March 22-April 4, 2024. The results were then calculated based on the ranking methodology noted previously. The detailed tables for this study are posted here.

* These results are posted with the detailed tables as a proof point for the study. Any reproduction of this chart either in whole or in part by any of the companies or their related entities associated with these results for promotional purposes must receive permission to do so from the Executive Director of the Canada’s Most Respected Awards Program.

This list is comprised of the retail based Canadian Life Insurance Companies regulated by the Office of the Superintendent of Financial Institutions (OSFI 2020) Canada . (Those featured as “Reinsurance” were excluded.)

Past Awardees