An Important, Recent Study on the Importance of Respect on Customer Satisfaction (Queen’s University, Kingston)
A ground-breaking research paper by Professor Laurence Ashworth of the Smith School of Business, Queen’s University, and Professor Maureen A. Bourassa of the Edwards School of Business, University of Saskatchewan addresses the question: Do consumer inferences of respect (disrespect) contribute [...]
Industry Leader Interview with Milos Vranesevic
Last fall, Sun Life Financial was ranked Canada’s Most Respected Life Insurance Company by over 4200 Canadians coast-to-coast, topping a list of 26 national insurance providers. In an age and time where good character is needed and sought, we asked [...]
R-E-S-P-E-C-T
Aretha Franklin had the right idea a half century ago. She spelled the word in song, and amplified its meaning through the acronym TCB. Generations of her fans wondered what that meant. Well, TCB meant a lot to Aretha Franklin [...]
Battered “Trust” Gives Way to New Reputation Measurement: RESPECT
For over 30 years the core of corporate reputation measurement has been the attribute of “Trust”. This concept first arrived in Canada in 1988 with a book I co-edited with a group of public affairs luminaries. Entitled “The Public Affairs [...]
Canada’s Most Respected Award Program Launched
DART Insight and Communications has announced the launch of its "DART I & C Canada's Most Respected Corporation Program" which will present awards to those corporations in various sectors that the Canadian public most respects. Beginning in November 2020, one [...]
